Health Magazine
Primatial Design has worked with Health Magazine since 2000. The most recent update of Health.com was part of a larger redesign of Health Magazine that launched in May 2005.
Kim Heilman was content strategist, information architect, designer, and lead project manager of a group that included editors and developers at Time Inc. and America Online (in New York and Alabama), Health's Marketing Group, Time Inc.'s Consumer Marketing Group, and a technology firm based in New York City.
InSpot.org
Primatial Design worked with non-profit group, I.S.I.S Inc., and the San Francisco Department of Public Health, to create online social marketing campaigns and Web sites for STD prevention.
Kim Heilman was content strategist, information architect, and designer. She collaborated with I.S.I.S. Inc., and a Community Advisory Board to refine the design and messaging of the Web site.
The Fly Fishing Insider
Primatial Design worked with independent publisher, and fly fishing-enthusiast, Dean Gray in the summer of 2005 to translate a quarterly print newsletter into a highly-interactive website.
Kim Heilman was content strategist, information architect, and designer for this project. She worked closely with the publisher on the content strategy and crafted the visual design before delivering the layouts to a separate technology group responsible for implementation.
